Lynda and I just registered and plan to attend this conference in San Francisco next month www.csitnm.com/

It looks to be a really fresh look at how customer service truly is the opportunity to build brand. Topics covered appear to include:

* Building a customer-focused culture

* Living the brand

* Customer Service as Community and Community as Customer Service

* The customer experience; the intersection of marketing and customer service

 FYI - if you'd be interested in attending. Lynda and I will share our learnings upon returning from the one-day event.