Just wanted to share a great article over at crmbuyer.com, from an interview with customer service consultant Bobbi Paine. Some quotable quotes:
- "Businesses are losing business they can't afford to lose," she said, pointing to the results of a 2007 Harris Poll, which reported 80 percent of customers saying they will never return to a business after a negative customer-service experience. That's up from 68 percent in 2006.
- Every time you pick up the phone or go to a restaurant, a store or the airport, you have a customer-service experience. Time and time again when I hear about outstanding customer service, the person was only doing their job. The reason the customer thought it was outstanding is because they were treated so poorly the last time.
- Consumers are in control because they can go somewhere else. When we were a full-service society, there wasn't as much competition. There didn't used to be a Starbucks, a gas station, a bank or a restaurant on every corner. Now, if I don't like the service somewhere, I don't have to go back. Surveys show people are willing to pay at least 10 percent more to get better service on a consistent basis.
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About Jeff Foley
Jeff Foley is the senior manager for solutions marketing in Nuance’s Care business unit, where he directs marketing and messaging for the company’s portfolio of contact center solutions.
Jeff started his career as an engineer at Dragon Systems, before moving over to “the Dark Side” of marketing as the product manager for Dragon NaturallySpeaking v5. Throughout his career at Dragon, edocs, and Atari, Jeff has always focused on bridging the gaps between sales, marketing, and development, successfully bringing a variety of enterprise and consumer software products to first customer ship and beyond.
Jeff holds BS and MEng degrees in Electrical Engineering and Computer Science from MIT, where he first studied speech recognition.