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• Exploring the Link Between Customer Care and Brand Reputation in Age of Social Media

  POST BY: JuliaO | 0 Comments
  Partnering with the Society for New Communications Research (SNCR), we have launched a consumer study “Exploring the Link Between Customer Care & Brand Reputation in the Age of Social Media,” The study is being led by a team of SNCR Research Fellows Read More...

• CEO of Zappos "Create Fun and a Little Weirdness"

  POST BY: JuliaO | 1 Comments
  At today's "customer service is the new marketing conference" http://csitnm.com/ at the beautiful Golden Gate club in San Francisco, Tony Hsieh, CEO, Zappos http://www.zappos.com/welcome.zhtml was clear that the way to drive a business' success, was not Read More...

• Care: Strategic Branding Opportunity

  POST BY: JuliaO | 0 Comments
  Billions are spent each year on advertising campaigns to drive trial of new products, draw consumers away from a competing brand and to reinforce perceptions of an existing brand. Specifically - U.S. ad spending will rise 3% to $290.3 billion in 2007. Read More...